I help B2B clients stand out, be remembered, and become the trusted choice for their customers.

Is your brand the obvious choice?

Let’s make sure it is.

I’m Erika Purcell, a Fractional Chief Marketing Officer with over 25 years of experience. My mission is to empower tech-driven industrial and growth-focused B2B companies to achieve sustainable growth by positioning their brands as the go-to solution in their markets.

Why it matters:

Many B2B companies struggle to get noticed in crowded and competitive industries. If your brand isn’t top of mind when buyers are ready to act, you’re not in the game. I’m here to change that. By aligning your marketing strategy with your business goals, I make sure your brand is:

  • Seen: Establishing visibility in the right spaces.

  • Remembered: Building lasting brand recall.

  • Chosen: Ensuring your company is the obvious solution when it counts.

Let’s make sure your brand isn’t just visible but indispensable.

The right time for marketing leadership is now.

Your company is ready to grow, but competing for attention in today’s market is tougher than ever. Without a strategic approach, even the best products or services can get overlooked.

That’s where I come in. With deep experience in technology, advanced manufacturing, and industrial solutions, I help B2B companies:

  • Simplify their marketing. Cut through complexity to focus on what works.

  • Sharpen their focus. Target the right audience with precision.

  • Build trust. Make their brand synonymous with solving key problems.

Make sure your brand is top of mind when it matters.

Being part of your buyers’ consideration set is essential. Without it, even great marketing campaigns fall flat. I specialize in helping brands:

  • Build mental availability and brand recall.

  • Stay visible and relevant throughout long buying cycles.

  • Connect their brand to the specific problems their customers face.

Let’s work together to make your brand the obvious choice.