Bring me the messy marketing problem.
The positioning isn't quite right.
The brand isn't connecting to the customer experience.
There's plenty of marketing activity, but not enough strategy underneath it.
Your team needs senior guidance.
Your agency needs strategic horsepower outside its core capabilities.
Or there's an important project that simply needs an experienced person to figure it out and lead it.
That's where I come in.
I've spent my career solving brand, marketing, advertising and growth problems from both sides of the table — agency-side in strategy and client-side leading marketing teams.
I don't start with a predetermined package.
I start with the problem.
Strategy before stuff.
It's easy to jump to the thing.
A new campaign. A new website. A rebrand. A new agency. More content. A new hire.
Sometimes that's exactly what you need.
Sometimes it isn't.
I help you figure out the real problem first — then determine what actually needs to happen to solve it.
You might call me when...
Your positioning isn't working.
You have a good company, product or service, but you're struggling to articulate why someone should care or choose you.
Your brand needs more than a new look.
Something needs to change, but you need to understand what the brand should stand for before anyone starts redesigning it.
Your brand promise isn't making it to the customer.
What you say in your marketing and what people actually experience aren't lining up.
Your marketing feels like a collection of activities.
There's plenty happening, but no clear strategy connecting it all.
Your team needs senior strategic guidance.
You have good people. They need direction, development, decision-making support or someone who can help them see the bigger picture.
Your agency needs another brain in the room.
A client problem requires strategic depth or expertise outside your team's core capabilities.
Something important just needs to get figured out.
There's a problem, project or opportunity that doesn't fit neatly into anyone's job description — and you need someone experienced to take it on.
And sometimes you just know something isn't working, but you haven't figured out exactly what the problem is yet.
That's okay too.