I help B2B clients get seen, remembered, and chosen by the right customers.

Is your brand the obvious choice?

Let’s make sure it is.

I’m Erika Purcell, a Fractional Chief Marketing Officer with over 25 years of experience. My mission is to help middle-market B2B companies achieve sustainable growth by making their brand not just visible, but the obvious choice for their customers. Middle-market companies are often overlooked despite being the backbone of the economy—creating jobs, driving innovation, and solving real-world problems. I’m here to change that by simplifying your marketing, sharpening your focus, and making sure your brand is always in the consideration set when it matters most.

Let’s make sure your brand isn’t just seen, but chosen.

The right time for marketing leadership is now.

Your company is ready to grow, but competing for attention in today’s crowded market is tough. Without a clear strategy, even the best product or service can go unnoticed. That’s where I come in. With 25 years of experience, I help middle-market B2B companies simplify their marketing, sharpen their focus, and ensure their brand is seen, remembered, and chosen by the right customers.

Make sure your brand is top of mind when it matters

Being part of the consideration set is crucial. Without it, even the best marketing efforts fall flat. I help middle-market companies avoid getting lost in the noise by ensuring their brand is front and center when buyers are ready to make a decision. It’s not just about visibility—it’s about being remembered for solving the specific problems your customers face.