CMO Leadership to Make Your Brand the Obvious Choice

With over 25 years of experience in marketing and strategy, I offer tech-driven industrial and growth-focused B2B companies the leadership they need to make their brand not just visible, but the trusted and obvious choice for their customers.

I work alongside CEOs and marketing teams to create clarity, cut through noise, and position brands as essential problem-solvers. My goal is to ensure your marketing efforts deliver measurable results and long-term brand equity.

What I Bring to the Table

My approach to CMO leadership is hands-on, strategic, and tailored to the unique needs of middle-market companies. I’m not just another marketing consultant—I become part of your team, offering the kind of executive-level guidance that transforms your brand from overlooked to unforgettable.

Fractional CMO

Erika Purcell

How I help your brand become the obvious choice:

I collaborate with your leadership team to craft clear, actionable marketing strategies that align with your business objectives. Together, we prioritize efforts that ensure your brand is top-of-mind and associated with the right problems.

Focused Strategy

I blend brand marketing and demand generation to deliver both immediate results and lasting brand relevance. Every initiative works to strengthen your position in the market.

Integrated Marketing Plans

Rather than replacing your team, I coach and guide them to execute strategies confidently and effectively. This builds long-term capabilities and fosters a culture of proactive problem-solving.

Empowering Your Team

By linking your brand to the challenges your customers face, I help build an emotional and logical connection that ensures your company is the go-to solution when it matters most.

Problem-Solution Positioning

Why You Need a Fractional CMO

When companies need marketing leadership, they often face three choices—each with its own challenges:

1. A Full-Time CMO

While impactful, hiring a full-time CMO is expensive and time-intensive. Not every company needs a full-time executive, especially if flexibility and fast results are key priorities.

2. An Overloaded Team

Without clear leadership, even the best teams fall into random acts of marketing and risk burnout. Lack of strategy leads to inefficiency and missed opportunities.

3. Outsourcing to Agencies

Agencies often focus on execution over strategy. They may deliver tactics, but they lack the long-term vision and leadership to align marketing efforts with your business goals.

The Fractional CMO Advantage

As your Fractional CMO, I combine the best of these options:

  • Executive-level expertise: You get strategic leadership without the full-time cost or overhead.

  • Flexibility and scalability: My approach adapts to your needs, delivering results quickly and efficiently.

  • Team empowerment: I embed within your organization, ensuring your marketing team is set up for sustainable success.

Let’s make your brand the trusted choice.

Ready to align your marketing strategy with business growth and market leadership?

What they say.

  • "Erika is tireless in her pursuit to gain a deep and meaningful understanding of consumers and why they make the decisions they do. Her drive to guide work, make it better, smarter and more effective is unmatched.

    Erin Lovett, VP Marketing and Strategy

  • “I was consistently impressed with her ability to prioritize, keep a large team focused on each key milestone, and partner with agency and internal teams to steer the ship.”

    Jessica Padula, VP Sustainability

  • "Erika makes me look smarter and my work look better. I’ve learned a tremendous amount from her during our brief tenure together. She is a friend and ally to the entire leadership team and particularly to the work we all create."

    Russ Keska, AVP Creative Director

  • "Erika is extremely strong at strategic and creative thinking. She is able to quickly understand complex business situations and formulate a comprehensive strategic approach and execution plan to solve the problem in a simple way. Erika is also extremely collaborative with a can-do attitude - an asset to each of her teams!"

    Katie Ceclan, Vice President (VP) / General Manager (GM)

  • "Besides being a joy to work with, Erika is a take-charge person who is able to present creative ideas and communicate the benefits. Erika is great in prioritizing the necessary work to be done on multiple projects and meet the deadline. She is a team player and would make a great asset to any organization.”

    Pegah Hazrati, Regional Vice President - Product Supply-Operation

  • “Erika simply makes everyone around her better. She is not only incredibly smart and strategic, but she is a fantastic collaborator. People love working with Erika because she brings new and exciting insights and thinking to the team as well as an infectious attitude and personality.”

    John Evans, Corporate Strategy, M&A, Management Consulting