CMO Leadership to Make Your Brand the Obvious Choice

With over 25 years of experience in marketing and strategy, I offer middle-market B2B companies the leadership they need to ensure their brand is more than just visible—it’s the obvious choice for their customers. I work with CEOs and marketing teams to sharpen focus, cut through the noise, and create a brand that not only gets seen but is remembered for solving real problems.

What I Bring to the Table

My approach to CMO leadership is hands-on, strategic, and tailored to the unique needs of middle-market companies. I’m not just another marketing consultant—I become part of your team, offering the kind of executive-level guidance that transforms your brand from overlooked to unforgettable.

Fractional CMO

Erika Purcell

How I help your brand become the obvious choice:

I work closely with your leadership to create clear, actionable marketing strategies aligned with your business goals. We focus on the things that matter most—getting your brand into the consideration set of your target audience.

Focused Strategy

My leadership integrates brand marketing and demand generation, ensuring that every effort contributes to both short-term results and long-term brand building

Integrated Marketing Plans

I don’t replace your marketing team—I empower them. Through coaching and guidance, I make sure your team has the confidence, skills, and tools they need to implement the strategy effectively.

Empowering Your Team

By associating your brand with the problems your customers face, I help you build a strong connection with them, ensuring you’re not just another option, but the solution they turn to when they need it.

Problem-Solution Positioning

Why You Need a Fractional CMO

When companies need marketing leadership, they often turn to one of three options: hiring a full-time CMO, relying on their existing team, or outsourcing to an agency. But each of these comes with limitations.

A Full-Time CMO

Hiring a full-time CMO is costly, and it often takes months to see results. Plus, not every company needs a full-time executive—especially when flexibility and fast results are more important.

An Overloaded Team

Relying on an in-house team without a clear leader often leads to burnout and random acts of marketing. Without strategic direction, even the most talented team struggles to make a lasting impact.

Outsourcing to Agencies

Agencies may offer execution, but they’re often disconnected from your long-term goals. Their focus tends to be on delivering tactics rather than strategy, which can leave you without the leadership needed to drive real growth.

As a Fractional CMO, I offer the best of all worlds—executive-level leadership, without the full-time commitment or overhead. You get the strategy and focus of a full-time CMO, the flexibility and affordability of a fractional model, and the hands-on leadership that empowers your team to deliver real results.

Ready to make your brand the obvious choice? Let’s talk.

What they say.

  • "Erika is tireless in her pursuit to gain a deep and meaningful understanding of consumers and why they make the decisions they do. Her drive to guide work, make it better, smarter and more effective is unmatched.

    Erin Lovett, VP Marketing and Strategy

  • “I was consistently impressed with her ability to prioritize, keep a large team focused on each key milestone, and partner with agency and internal teams to steer the ship.”

    Jessica Padula, VP Sustainability

  • "Erika makes me look smarter and my work look better. I’ve learned a tremendous amount from her during our brief tenure together. She is a friend and ally to the entire leadership team and particularly to the work we all create."

    Russ Keska, AVP Creative Director

  • "Erika is extremely strong at strategic and creative thinking. She is able to quickly understand complex business situations and formulate a comprehensive strategic approach and execution plan to solve the problem in a simple way. Erika is also extremely collaborative with a can-do attitude - an asset to each of her teams!"

    Katie Ceclan, Vice President (VP) / General Manager (GM)

  • "Besides being a joy to work with, Erika is a take-charge person who is able to present creative ideas and communicate the benefits. Erika is great in prioritizing the necessary work to be done on multiple projects and meet the deadline. She is a team player and would make a great asset to any organization.”

    Pegah Hazrati, Regional Vice President - Product Supply-Operation

  • “Erika simply makes everyone around her better. She is not only incredibly smart and strategic, but she is a fantastic collaborator. People love working with Erika because she brings new and exciting insights and thinking to the team as well as an infectious attitude and personality.”

    John Evans, Corporate Strategy, M&A, Management Consulting