Helping brands become the obvious choice.

With over 25 years of experience, I specialize in helping middle-market B2B companies build brands that are not only seen but chosen. I don’t just create marketing plans—I provide the strategic leadership needed to sharpen your focus, strengthen your brand, and drive sustainable growth. By ensuring your brand is positioned as the go-to solution for your customers' challenges, I make sure you’re not just another option—you’re the obvious choice.

  • I collaborate with your leadership team to align your marketing strategy with business goals, ensuring your brand stays top of mind when it matters most. Together, we’ll develop a roadmap to position your brand as the solution to your customers’ most pressing challenges.

  • Your brand needs to be more than visible—it needs to be remembered for solving the right problems. I help you build a strong problem-solution association with your audience, ensuring your brand becomes synonymous with the challenges your customers face.

  • I develop integrated campaigns that support both long-term brand growth and short-term business goals. My campaigns combine demand generation with brand-building efforts to deliver results now and in the future.

  • Your sales and marketing teams should be working together toward a common goal—getting your brand chosen. I make sure your marketing strategies align with your sales objectives to drive qualified leads and conversions.

  • I don’t just provide strategy—I empower your team to execute it. Through coaching and ongoing support, I help your marketing team build the skills and confidence they need to implement the strategy effectively, ensuring long-term success.

  • Agencies can be powerful partners when led by clear, strategic direction. By guiding the overall strategy, I make sure agencies support your broader vision with the right creative execution.

Experience

  • Client Experience

    Procter & Gamble

    IBM

    FlightSafety

  • Agency Experience

    J. Walter Thompson (WPP)

    22 Squared

    Moxie (Publicis)

    Resource/Ammirati

Brands I’ve helped grow.

Ready to make your brand the obvious choice? Let’s talk.