Helping brands become the obvious choice.
With over 25 years of experience, I specialize in helping middle-market B2B companies build brands that are not only seen but chosen. I don’t just create marketing plans—I provide the strategic leadership needed to sharpen your focus, strengthen your brand, and drive sustainable growth. By ensuring your brand is positioned as the go-to solution for your customers' challenges, I make sure you’re not just another option—you’re the obvious choice.
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I collaborate with your leadership team to align your marketing strategy with business goals, ensuring your brand stays top of mind when it matters most. Together, we’ll develop a roadmap to position your brand as the solution to your customers’ most pressing challenges.
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Your brand needs to be more than visible—it needs to be remembered for solving the right problems. I help you build a strong problem-solution association with your audience, ensuring your brand becomes synonymous with the challenges your customers face.
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I develop integrated campaigns that support both long-term brand growth and short-term business goals. My campaigns combine demand generation with brand-building efforts to deliver results now and in the future.
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Your sales and marketing teams should be working together toward a common goal—getting your brand chosen. I make sure your marketing strategies align with your sales objectives to drive qualified leads and conversions.
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I don’t just provide strategy—I empower your team to execute it. Through coaching and ongoing support, I help your marketing team build the skills and confidence they need to implement the strategy effectively, ensuring long-term success.
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Agencies can be powerful partners when led by clear, strategic direction. By guiding the overall strategy, I make sure agencies support your broader vision with the right creative execution.
Experience
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Client Experience
Procter & Gamble
IBM
FlightSafety
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Agency Experience
J. Walter Thompson (WPP)
22 Squared
Moxie (Publicis)
Resource/Ammirati